Instagram Ads are paid advertisements that appear on the Instagram platform across users' feeds, Stories, Reels, Explore, and more. Managed through Meta Ads Manager (shared with Facebook), Instagram Ads allow businesses to reach a highly engaged audience using visually rich content, targeting options, and performance tracking tools.
Static images with captions in the feed or stories.
Short videos for engaging storytelling in feed, Stories, or Reels.
Multiple images or videos in a single ad that users can swipe through.
Full-screen vertical ads placed between user Stories.
Short, immersive video ads shown between user Reels..
Ads shown within the Explore tab.
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