Komal Saim Jan 28, 2026
Komal Saim Jan 28, 2026
Google introduces major and significant changes in its search algorithms a few times annually. These changes are referred to as Google core updates and they have a dramatic effect on the evaluation and ranking of content in search results. Regularly, in case of a core update, Google Search Central makes a public announcement in which website owners and marketers are informed about it.
In the vast majority of situations, these updates do not necessarily need to be acted upon at that moment and even most of the owners of the web pages might not even be aware of when an update takes place. Nevertheless, in case your site has gone down or gone up in traffic unexpectedly after a core update, you should be alert and research more.
The blog will target people and companies that have questions or concerns about the traffic variance after a Google Core Update. We will unravel the mystery of what core updates are, why Google publishes them and most significantly, how you can audit and optimise your content to meet the changing quality criteria of Google.
We think that the key to successful SEO in the long run is to comprehend the motive behind the changes made by Google, at Arsh Infosystems. Businesses can make a significant step to enhance search visibility and performance in the long run by taking into account the quality of content, relevance and user experience. Having a proper plan and evidence-based suggestions, SEO can not only be a reaction to changes but also a tool for continuous development.
Google intends to make major and extensive updates to its search algorithms in a few intervals annually. They are called Google Core Updates, and they include radical changes in the process of evaluating and ranking content at Google. Whenever new essential updates come out, Google search central makes a formal declaration of the same to ensure that the web owners and marketers remain updated.
These updates do not need immediate action (at least in most websites) and many a site owner might not even realise when one has taken place. But when you have had a sharp decrease or increase in site traffic and when the time of the core update coincides, it is worth noting.
The blog is meant to target individuals who might have questions or concerns regarding changes in traffic following a Google core update. We will deconstruct the nature of the core updates themselves and their intended goals, and, above all, how you can audit your material to see what needs to be done to enhance it. Having the intention behind the updates of Google, you can take some concrete actions to enhance the quality of your content and increase the efficiency of its search results in the long term.
The first step is to analyse your performance in Google Search Engine by looking at your performance data to determine whether your organic traffic, impressions, or average positions have dropped. When you see a drop just before a Google Core update, this could be the case; however, do not rush to conclusions.
It is important to make sure that the Google Core Update 2024 is completely rolled out before doing anything. The official start and end dates can be verified with the help of the Google Search Status Dashboard. Reviewing the rollout stage tends to give misguided information.
At least one full week after the update is completed is what we recommend when looking at Search Console data. This offers rankings and traffic sufficient time to flatten and a better idea of the actual impact.
This comparison helps isolate changes that stand higher chance of being associated with the update compared to normal changes.
Determine which of your pages and search queries are performing the best. Measuring the level of impact before and after the update, comparing their rankings and clicks.
Smaller rankings declines (ex, position 2 to position 4):
These are regular post-core updates and normally do not demand significant modifications. Unless the content is underperforming, make avoidable edits to existing content.
Significant ranking decreases (e.g. position 4 to position 29):
This shows that the review should be done in greater detail. Assess the quality of content, the correspondence of search intent, utility, proficiency, and experience of the page as a whole.
Divide your performance into various categories of search:
This aids in determining whether the search surface declines are confined to a certain surface or are applicable to your presence on a variety of formats.
In case your site has had a significant and consistent decline in rankings, then you need to sit down and conduct an honest analysis of yourself. Begin by examining the quality of the content on your site needed by the people, helpful and reliable. Also, it should always be user-oriented but not merely search engine-oriented.
Attempt to rate your site on an objective basis. This might not be easy when you are too close, and so you may want to request other trusted individuals who do not have any relationship with your business to look through your content in the same way of assessment. New ideas tend to pinpoint the lapses that you might have overlooked.
The second step is to determine the pages that were the most affected. Check these pages and compare them to the quality of content established by Google. Question yourself as to whether other pages on the Internet may be providing more solid, clearer, or valuable answers to the same search query. At that, it is a good indication that your content requires some enhancement.
Do not make the quick-fix changes made based on the myths surrounding SEO, like adding or taking away parts of the site just because you have heard it is a bad idea. Rather, concentrate on changes that are long-term, sensible and ones that actually enhance user experience.
Seek significant means of improving your content. This could involve re-writing of parts to ensure they make sense, better structuring and simplified reading, providing useful examples, or simply rearranging the page so that it is easy to navigate. Such minor usability can do wonders for your audience.
Censorship must be a final option. When you feel that a given page can not be improved or has no actual use, then it may be beneficial to delete such a page. In most instances, though, the necessity of deleting the content is an indication that it was produced more to please the search engines than the human beings. Cutting out low-value pages may, in some cases, be beneficial to the stronger, more useful information in general.
Search performance does not occur overnight. Although smaller changes can be captured in just a matter of days, it can take weeks or months before the systems at Google achieve a regular change in the quality of the content and a focus on the user.
Unless you can notice some improvements in a few months, it may be only after the next update of the Google core that they will be apparent. This is quite normal and a part of the way Google determines the quality of long-term content.
Important Note:
Google search ranking is never permanent. They keep on changing as the expectations of the users keep changing and new or updated pieces of content can be found on the web. Due to this, fluctuations, both positive and negative, in the organic traffic are natural.
No change can have a sure consequenceand yet, the orientation on helpful, trustworthy and user-friendly content always puts your site in the best possible position.
Final Thoughts
Google's core update does not penalise the websites; it is intended to enhance the general search experience of the users. Fluctuations in the ranking following an update are a natural aspect of how Google reevaluates the quality, relevance and usefulness of content on the web. A decrease in rankings does not necessarily imply that something goes wrong; it is just an indicator that there is a possibility of reviewing and refining.
The best strategy is to concentrate on the long-term value rather than try to come up with quick remedies or radical alterations. Focus on content that is actually useful to people and is relevant to the search purpose, authoritative, and has actual practical experience. These are the same principles that will not change, irrespective of the frequency at which Google changes its algorithms.
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