GOOGLE VS FACEBOOK ADS

In the era of digital marketing, both Google and Facebook are the most powerful advertising platforms. So, “Which one is better?” ANSWER these QUESTIONS to find out which one is the best for you:

• What is your target audience?
• What are your goals?
• What is your budget?

Let’s find out some of the key features of both.

GOOGLE ADS –

1. Google Ads are based on the principle of search intent. People often type their questions, meaning they are actively looking for a product, service or solution. These ads are straightforward and perfect for businesses wanting their customers to buy their product or service instantly.

For example, if a person searches for "best moisturiser during summers," your task is straightforward: place your Google Ad to directly guide that customer to your store. All of us love convenience, so make the lives of your customers simpler.

2. Google Ads use the PPC [Pay-Per-Click] model, which means you pay an assigned amount of money only when people click on the ad, showing their interest. You don’t have to pay to show your ad at all. Although they’re more on the expensive side compared to Facebook ads, people often search for something they either plan to buy immediately or wish to buy in the future. So, it’s worth every penny of yours!

3. One of the interesting features of Google Ads is that it truly stands for “variety is the spice of life”. It contains text ads, image ads and video ads.

4. Choosing the right audience is crucial to avoid spending excessive money. You can show your ads on specific devices, places or times.

Example: if you run a nursery in Malad, then it would be a frugal decision to show your ad only to people located in and near Malad rather than showing it to the entirety of India.

FACEBOOK ADS –

1. Facebook ads run on the interests and behaviours of the users. Users are not actively looking for products on Facebook; however, your ad pops up on their feed because of what they like, follow or interact with.

Example: an individual who engages with fitness content is likely to come across your gym class ad on Facebook.

2. Facebook ads are a great choice for start-ups or small businesses, as they’re more affordable than Google ads. You can decide on daily or lifetime budgets along with an option to pay based on clicks, engagement or just impressions.

3. Facebook ads are highly visual in nature and an eye-catching way to garner attention. These include images, texts, reels, carousels, videos, etc. It’s a perfect choice for brands who want to create a strong brand identity and image.

4. Facebook ads provide detailed performance data. You’re able to see how many people saw your ad, clicked, shared or engaged with it, which helps you make better decisions for your future launches. To add a cherry on top, you can also look at your return on investment (ROI).