Ever wondered why certain websites show up on the first page of Google? It’s not magic; it’s KEYWORD RESEARCH. In today’s ever-evolving digital landscape, it is quintessential to know what your audience searches for to drive organic traffic, grow conversions and increase website visibility. You don’t need to be an SEO expert to do your own keyword research. This blogpost will discuss the importance of keyword research and how to conduct it.
1. Keyword research helps your audience reach out to you for a product or service that you offer. It helps gain quality traffic, which ultimately boosts your business.
2. Keyword research assists you to find accurate phrases people type into Google whenever they’re looking for a product, service or solution. This guides you to recognise the needs of your audience and create content or products tailored to their needs.
3. You can appear on the first page of Google if you learn to optimise your website with correct keywords.
4. Keyword research gives you a clear vision to improve your business sales. It tells you about what topics to cover, the format of your content and questions to answer. This helps you build a good rapport with your customers.
For example: if your company specialises in selling Reformer Pilates classes in Andheri, then choosing “Reformer Pilates in Andheri” would be a better keyword to use than “Pilates in Andheri” to drive traffic to your website.
There are multiple types of keywords short tail, long tail, informational, branded and so on. Knowing how to use the right keywords will help you write better content, develop powerful SEO strategies and target your ideal audience. For instance, some people searching for “ABC brand necklace” are more likely to be familiar with the brand and its products, whereas some searching for the best cotton t-shirts are looking to compare prices, quality and brand before making a purchase.
1. Create a niche brand and identify your target audience Ask yourself:
Example 1: an XYZ brand sells pickles in Maharashtra; using keywords in the local language for pickles would certainly garner organic traffic to your website. Instead of picking “sweet mango pickle” as a keyword, they could use “god loncha” as its keyword to localise and meet the needs of its customers.
Example 2: an ABC brand that specialises in fashion; it would be a clever decision to advertise on platforms like Instagram or YouTube over Facebook.
2. Revaluate every 3-6 months
Trends come and go; similarly, some keywords come with an expiry date where they are no longer used. Thus, it’s important to update the website with the ever-changing world every few months.
3. Get inspiration from your competitors
Look for keywords that your competitors are using; see if you can tweak them a little to benefit you. You can also use free or paid keyword research tools available on the internet.
4. Keyword clustering
Instead of creating content on different keywords, it’s a good option to cluster related topics to save your and your customers’ time (it is called keyword clustering). If your main topic is “best denim jeans”, then it would be smart to cover topics like “best jeans for different body types”, “affordable jeans under 1000” or “breathable jeans for everyday use” in one in depth blogpost.
5. Understand search intent
Is your audience looking for a particular website or information or a product? It’s a wonderful marketing strategy to create content based on what your users want or need. Accurate information and links should appear whenever your customers type in their queries or searches, which will ultimately improve your chances of ranking, keep them engaged and increase conversions.
Example 1: a person searching for which acid is best for minimising pores is looking for information on different skincare products to reduce pores, so an article on “best acids to clean and minimise your pores” would prove to be helpful.
Example 2: a person searching for “running shoes from XYZ brand” is ready to purchase and does not need content on “best running shoes”.
To sum it all up, keyword research holds a significant place in the digital world and helps your audience and business to grow. It gives you a crystal-clear vision, find your audience and their needs and appear on the first page of google. To conduct keyword research, develop a brand identity, recognise your ideal audience, refresh your website timely, find inspiration from your rivals, cluster keywords and understand search intent of the users.
Copyright © 2025 All Rights Reserved By Arsh Infosystems.